UPS | Competition — Nicolas Tan

Overview

UPS has long been the global leader in the package delivery industry. In recent years, especially during the pandemic, new logistical challenges, market competitors, and customer needs have emerged.

To reinforce UPS’s position as the industry leader, we created banners that acknowledge the challenges they face. UPS wanted to showcase how they are adapting and innovating to benefit both employees and customers.

Between 2022 to 2024, UPS has increased their market share from 37% to just over 50%.

UPS Competition — Social videos in situ mockups

UPS Competition — Animated display assets

Process

01

Rough Sequencing

I started with a first pass using Adobe After Effects for the main videos and this would dictate the overall feel of the timing and animation.

02

Workflow Refinement

Throughout the process, I refined my animation workflow, learning how to efficiently manage numerous repeating elements on screen while maintaining focused messaging. Once music was selected, I fine-tuned the timing so the animation works well with the audio.

03

Display Asset Creation

I then took the motion and direction from the main videos to help me with the display assets in various sizes for different social media and display placements.

Tools Used

Ae

After Effects Animation & Compositing

Ps

Photoshop Image Editing & Prep

Ai

Illustrator Vector Illustration

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