Palestine Drinks — Case Study

Celebrating 10K

Client Palestine Drinks

Role Motion Designer

Deliverable Short-Form Social Video

Focus Milestone

Overview

Palestine Drinks is an alternative drink brand to big soda companies. They made a profit pledge to donate 100% of their profits to support Palestinian communities via the Safad Foundation.

In the US, since 2004, they have been building awareness and support for their mission. They have a grass roots community through word-of-mouth and social media. Their US channel has just reached a big milestone of growing to 10,000 followers.

To celebrate this achievement, I created a short-form social video that would be shared on their Instagram. The goal was to show celebration for the milestone and appreciation for the growing support.

Palestine Drinks Celebrating 10K — Storyboard

Palestine Drinks Celebrating 10K — I animated an end card asset that could also be recycled for other social media videos.

Palestine Drinks Celebrating 10K — In Situ mockup of the final short-form video.

Process

Storyboarding

Since this project was about the growth of the brand through its community and following, I created the storyboard to literally show growth in numbers all the way up to the milestone of 10K followers.

Animation

I followed my storyboard to create the animation, while adding more detail and polish to add visual interest. For the end card asset, I wanted to add more details to ensure it will stay engaging till the end. And it could be reused for other social media videos.

Sound Design

I searched and selected simple sound effects of a soda can opening, pouring and fizzing first. Afterwards, I layered more effects to bring attention to the 10K milestone and continued with music to carry the energy through the end.

Tools Used

After Effects Animation & Compositing

Photoshop Image Editing & Prep

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