bp Energy — Case Study

Midwest Carbon Capture & Storage

Client bp

Role Motion Designer

Deliverable Short-Form Social Video

Focus Environmental solutions

Overview

bp sought to promote its work developing alternative and renewable energy technologies to drive towards a sustainable future. Projects like Carbon Capture and Storage (CCS) provide many benefits to the environment and are one way that bp applies its expertise as much more than just an oil company.

We created a short-form video for social media, to be one of many, helping bp raise awareness and educate the Midwest, particularly Indiana.

bp Midwest Carbon Capture & Storage — social video

Process

Rough Sequencing

Blocked out the visual flow and pacing without locking timing, leaving room for the motion to breathe.

Fluid Motion Pass

Refined transitions for smoothness, prioritizing natural movement over rigid frame-by-frame timing.

Audio Alignment

Once music and voiceover were delivered, fine-tuned every beat so the animation lands in sync with the audio.

Tools Used

After Effects Animation & Compositing

Photoshop Image Editing & Prep

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