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bp Pulse — Case Study

EV Charging Network

Client bp Pulse
Role Storyboarder & Motion Designer
Deliverables Storyboard & Short-Form Videos
Focus EV Infrastructure & Sustainability

bp wanted to build awareness of bp Pulse, their Electric Vehicle (EV) charging business, and how it benefits the customer experience. EV charging is one way bp applies its expertise as much more than an oil company.

We created a short-form video for social media, to showcase bp Pulse’s growth, which brings EV charging to bp’s station network of partner brands and infrastructure. With Pulse, those stations can offer both oil and electric solutions—making it easier than ever for consumers to recharge or refuel their vehicles.

bp Pulse EV Charging Network — storyboard
bp Pulse EV Charging Network — storyboard
bp Pulse EV Charging Network — social videos

I produced two versions, a full length and a shorter version for other platforms.

01
Storyboard Development
Collaborated with the creative director to develop the storyboard for this project. We based the styling and imagery on a previous video we had created for bp.
02
Illustration & Assembly
I illustrated new elements in Adobe Illustrator and assembled the storyboard in Adobe Photoshop, to include the updated messaging while maintaining visual cohesion.
03
Animation & Compositing
Brought the new visual elements into Adobe After Effects and resequensed the animation to align with the storyboard.
Ae
After Effects Animation & Compositing
Ps
Photoshop Image Editing & Prep
Ai
Illustrator Vector Illustration

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